Privacy Policy

Effective Date: 26 August, 2025
Last Updated: 26 August, 2025

1. Introduction

This document sets out the Privacy Policy of Australian Beauty Connections (ABN: 32 115 905 676), the owner of the skincare brand The Patch Effect (referred to in this policy as “we”, “us”, or “our”). For the purposes of applicable data protection law, including the Australian Privacy Act 1988 (Cth), the General Data Protection Regulation (EU) 2016/679 (GDPR), and the UK Data Protection Act 2018, we are the data controller.

This Privacy Policy applies whenever we collect your personal information. This includes data collected through your use of our website, by contacting us, or by engaging with us via third parties (e.g., when directed from platforms like Amazon).

We take your privacy obligations seriously. This policy explains how we collect, handle, store, and protect your personal information.

2. Types of Personal Information We Collect

The personal information we may collect includes:
- Name
- Email address
- Mailing or street address
- Phone number
- Age or date of birth
- Social media profile details
- Device information, IP address, geo-location, and browser data
- Information submitted via forms, surveys, promotions, or direct messages
- Any additional information voluntarily provided by you
- We do not collect financial or payment data directly as we do not offer purchases through the Website.

3. How We Collect Personal Information

We may collect personal information:
- When you contact us through our Website
- Through social media channels (e.g., Instagram, Facebook)
- When you submit a form or sign up for updates
- When you interact with our Website or emails (via cookies or tracking tools)
- When redirected to us from third-party platforms (e.g., Amazon)
- We may also collect information indirectly from analytics tools, third-party services, or advertising partners.

4. Use of Your Personal Information

We may use your personal information to:
- Respond to inquiries or contact requests
- Improve our Website, marketing, and user experience
- Send updates, marketing messages, or promotional material (with consent)
- Fulfill legal obligations and manage risk
- Analyse website traffic and behaviour (using analytics tools)
- Support our business operations and future product development
You can opt out of marketing communications at any time by clicking "unsubscribe" in our emails or contacting us directly.

5. Sharing Your Data

We may share your personal information with:
- Website hosting and analytics service providers (e.g., Google Analytics)
- Legal or regulatory authorities if required
- Social media platforms for advertising purposes
- Professional advisors (e.g., accountants or IT providers)
- A potential buyer in the event of a business sale or restructuring
We do not sell your personal data.

6. Sensitive Information

We generally do not collect sensitive personal information. If you choose to provide us with such data (e.g., skincare concerns, allergies), we will only collect and use it:
- With your explicit consent
- For the purposes directly related to your inquiry or our service
- To comply with legal obligations

7. Security

We use administrative, technical, and physical measures to safeguard your personal information. While we strive to protect your data, no internet transmission is 100% secure. You share information at your own risk.

8. Links to Other Websites

Our Website may contain links to third-party websites (e.g., Amazon). We are not responsible for the content or privacy practices of those sites. We encourage you to review their policies before providing any personal information.

9. Your Rights

Depending on your location, you may have rights to:
- Access your personal data
- Request corrections to inaccurate data
- Request deletion of your data
- Object to or restrict processing of your data
- Withdraw consent for data use (e.g., marketing)
- Lodge a complaint with a supervisory authority
To exercise these rights, please contact us at info@beauty-connections.com.

10. Data Retention

We only retain personal data for as long as necessary to:
- Fulfil the purposes described in this policy
- Comply with legal and tax obligations
- Manage business operations
- When no longer needed, your data will be securely deleted or anonymised.

11. Cookies

To ensure we are meeting the needs and requirements of our website users, to customise your experience at our website and to continue to develop our online Services, we may collect aggregated information through the use of cookies. We may use cookies to collect data about your visit (such as particular web pages viewed, IP addresses, operating systems and browser software)  

You may control, refuse and/or delete cookies by using the appropriate setting on your browser as you wish, however, if you do so you may not be able to access portions of our website. 

12. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to check back regularly for the latest version.

13. Contact Us

If you have questions about this Privacy Policy or wish to access, correct, or delete your data, please contact us at:
📧 Email: info@beauty-connections.com
🌐 Website: www.thepatcheffect.com